Product Marketing Manager

About The Role

As a Product Marketing Manager at Finch, you’ll join a small, high-impact team that works closely with Product, Sales, and Success. You’ll play a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle.

You’ll be expected to develop deep product knowledge and customer empathy, communicate confidently—both in writing and in presentations—and thrive in a fast-paced environment.

What You'll Do

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
• Own the creation and execution of product launches for new features.
• Research, build, and adapt positioning and messaging for new industries and personas.
• Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
• Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
• Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

What You'll Bring

• 3+ years of product marketing experience.
• Experience marketing to a technical or developer audience.
• Experience owning product launches end-to-end; ensuring team members work collaboratively to fulfill goals and objectives.
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
• Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
• Genuine curiosity about payroll, benefits and the HR ecosystem—unafraid to dive into the nitty gritty technical details.
• Great at simplifying complex technical requirements into plain English.
• A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!

Success Looks Like

• Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills
• Public Speaking — Comfortable with presenting to large groups internally and externally
• Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team
• Problem Solving — Tactically address problems and cut through ambiguity
• Cross-Team Collaboration— Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product

Nice to Have

• Experience marketing to enterprise customers, ideally in a technical, API, or integrations product space.Experience selling to product managers, developers, or technical audiences
• Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement

What We Offer

• Competitive equity with a 10-year exercise window
• Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
• Unlimited PTO (with a 3-week minimum)
• 401(k) plan
• Regular team offsites and meetups
• Hybrid work: 2+ days/week in our SF Office

Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.