Course Adoption Marketing Manager

AME1075/09af7a49-6e44-7933-83ad-e62b675aa816

Location
Washington, DC, US (Jobs in District of Columbia)
Remote
No, on site
Employment type
Full time
Posted
(employer's date)
First seen by DirectJobSource
Last verified open
Source
AME1075/09af7a49-6e44-7933-83ad-e62b675aa816's UkgPro board, read directly

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Job description

The Course Adoption Marketing Manager reporting to the Director, Education Channel, Sales and Marketing, leads strategic marketing, positioning, and go‑to‑market planning for a portfolio of higher‑education coursebooks and learning resources. This role is responsible for defining target audience, shaping product messaging and value propositions, and guiding the branding of the overall course‑adoption program.

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